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Hi there!

I’m Odette Jansen, a passionate UX manager at ING. My deep interest in understanding human behavior and enhancing user experiences continues to shape my career.

In my current role, I am responsible for the areas Research, Content and Sales (conversion). I lead several talented teams, combining strategic direction with hands-on involvement in UX research and Content Strategy. I’m responsible for driving initiatives that not only improve user experiences but also boost business outcomes, ensuring our solutions resonate with customers while optimizing metrics such as satisfaction scores, task completion, and conversion.

I’m committed to fostering a culture of innovation and continuous improvement within my team, championing best practices in research and content development to deliver impactful results.

Contact me for freelance/contract work, or if you want to chat! I'd be happy to hear from you.

What I’m passionate about:

🎮 Games: I’ve always been drawn to the magic of games—the way rich stories and immersive worlds come together. My fascination with game design runs deep, and it’s something I bring into my work as a UX manager. I love figuring out how to turn challenges into engaging, user-friendly experiences. Working closely with designers, I focus on making sure that creativity and user-centered design are always part of the process.

🎓 Education: I’m a big believer in the power of learning. For me, UX is a way to create experiences that not only engage but also educate. I’m passionate about developing skills within my team and making sure that what we create is accessible and impactful for all types of learners. Education is at the heart of what drives me to build meaningful, inclusive experiences.

🏥 Healthcare: My journey with neurodiversity, mental health, and becoming a mom has shaped my perspective, both personally and professionally. As a neurodivergent leader, I’m committed to bringing empathy and inclusion to the forefront of our work. It’s important to me that we create solutions that respect and support diverse needs, especially in areas like healthcare where user experience can make a real difference.

Education and Expertise
With a Bachelor’s degree in Communication & Multimedia Design, specializing in game design, and a Master’s in Talent Development focused on neurodivergent educational design research, I’ve developed a strong understanding of how design shapes meaningful products. I’m passionate about using that knowledge to lead and support others in growing their talents.

Personal
Outside of UX research and design, I love the simple things in life. Whether it’s hiking with my dogs or getting lost in nature, those moments help me unwind and reset. I’m also a dedicated gamer—digging into game design choices keeps my creativity flowing. And when I need a hands-on break, I love painting miniatures as a relaxing outlet.