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Hi there,

My name is Odette Jansen and I’m a UX researcher focusing on creating better user experiences for education, healthcare, and games. I’m passionate about applying behavioral psychology, analytics, and user research for a science-backed approach.


Latest Projects

veterinarian insurance workflow UK market UX research

UX Research Case Study: Insurance claim

A tabletop RPG to improve social skills of young adults with ASD

Improved online shopping experience for kwantum

Improving self-confidence through gaming

I know Odette Jansen as a hard-working individual who uses her personal experiences and is always willing to look for an evidence-based theory that supports those experiences or can place them in a broader context. Odette is pleasant to deal with and she communicates in a clear way.

Nick LumatalaleSenior Lecturer Hanze UAS


💡 Exploratory UX Research

Odette combines user and contextual research to gain insights into the problem, challenge assumptions and discover user behaviors, needs, and pain points. She does so through a variety of both quantitative and qualitative UX research methods, and incorporating UX research in each phase of the product development cycle.

  🧪 Generative & Evaluative UX Research

Odette understands how to use exploratory findings, and design requirements and use generative research to come up with creative solutions, flowcharts, wireframes, and prototypes that accurately portray the user’s needs. These deliverables can then be tested and evaluated through evaluative UX research before heading off for final design & development.

👩‍🏫 Leadership

Odette is experienced in organizing and streamlining processes within product teams. Her focus is always on creating the best experience for the user but understands that business strategies are also vital in this process. Odette brings teams together with a friendly growth mindset, focussed on clear communication and expectations.

🤝 Mentorship

Mentorship is also important to Odette as she focuses on developing the talents of her team within the field of UX Research and personal leadership. She does so by understanding her team members’ goals and objectives, both short- and long-term, and coaches her mentees toward those through progressive-based coaching.