AIUX Research Tools What chat GPT can (and cannot) do for UX Research. The past weekend I finally had a chance to deep-dive into Chat GPT myself. Besides…OdetteJJanuary 16, 2023
Measuring Product SuccessUX Research Tools NPS is not a great tool for measuring product success, here’s why. NPS, ie. Net Promoter Score is a metric used to measure the customer's experience of…OdetteJJanuary 12, 2023
Usability testingUX guidesUX Research Methods Usability testing: A how-to guide Usability testing is a technique used in user-centered design to evaluate a product by testing…OdetteJJuly 25, 2022
UX mappingUX Research Methods Creating an effective empathy map in UX Research We all know the people saying things such as "our user wants this" or "our…OdetteJJune 19, 2022
User InterviewsUX Research Methods What questions to ask for a successful user interview? Interviewing users is a good method to gather insights into a user's wants, needs, and…OdetteJMay 13, 2022
A/B testingUX Research Methods Setting up the perfect A/B test When you are creating a new design for a sign-up process, a newsletter, or new…OdetteJMarch 30, 2022
Participants & UsersUX Research Process Inclusive UX research resources Recently the state of User Research 2022 came out. One of the topics that piqued…OdetteJMarch 23, 2022
Participants & UsersUX Research Process Cultural influences on UX research As the world opens up, products are more and more designed for international audiences. While…OdetteJMarch 11, 2022
UX Research Methods Ethnography in UX Research To create a good UX design, you need to research and understand the context and…OdetteJMarch 2, 2022
UX Research ProcessUXR Evaluation Choosing the right evaluation method for your design Evaluating your product is an important part of the design process. Through evaluation, we learn…OdetteJFebruary 21, 2022